Alegria Creative

Belia

Companny: Martha Tilaar | Type of project: rejuvenation

As a brand intended to tween age girls, Belia has been established since 1992. With the brand’s ups and downs, they finally decided to rejuvenate and refresh the overall packaging for their body cologne line. Merging all existing variants into a singular visual structure strongly recognizable as the new personality of Belia.

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